Communications, Media and Advertising (running until all currently enrolled students will have completed their studies) (Academic Year 2015/2016)

The course requires that you have already acquired basic skills in the field of sociological analysis of the media. Students must therefore have already obtained the credits of the first year "Introduction to the media and the sociology of communication."

This course provides the students the skills necessary for the analysis and use of new media within contemporary life. Specifically, the student will face the study of the Internet, social media and the phenomena of cross-media, within the dynamics of globalization.

First module: The first part of the course provides an overview of the interpretative models of "new" media and cultural industries, including new and old production practices. The second part analyzes the transformations of some media (radio, television, telephone, Internet, music) in the general process of digitization and redefinition of roles in the process transmitter-receiver, production-consumption, virtuality and territory. Second module: The history and evolution of the Internet as a social product. The socio-psychological theories on computer-mediated communication. The identity online and virtual communities. The new social movements in the Net. Third module: cross-media convergence technology, production and content. What is a cross-media product and how it is produced. Analysis of case studies.

Exercises will be conducted through the use of synchronous and asynchronous communication tools on platform Uninettuno. The student must do the exercises before the examination. The exercises are individual but as a class can to discusse on the forum or in virtual classroom. The exercises aren’t necessary to obtain the admission to exam but they are useful to test the preparation of students.