Corso Vittorio Emanuele II, 39 - Roma 0669207671

Communications, Media and Advertising (running until all currently enrolled students will have completed their studies) (Academic Year 2012/2013)

Brand Design


Credits: 6
Content language:Italian
Course description
The course consists of 18 lessons and provides all the essential knowledge to work in the world of advertising. We’ll study fundamental concepts like identity, feelings, aspirations, of a company that wants to change its brand. In the second part of the course, will be practice the concept and the job about and the build of identity.
Objectives
At the end of the course the student will be able to operate in the field of brand.
Program
The topics are: identity, branding, naming, marketing strategies.
Book
L. Minestroni, Il manuale della marca – consumatore cultura società – Fausto Lupetti editore (publishing house), Bologna, 2010.
Exercises
There are two exercises that the student must submit before to take the exam.
Professor/Tutor responsible for teaching
Antonio Romano
List of lessons
Antonio Romano
Antonio Romano
Antonio Romano
    •  Lesson n. 4: L'identità  Go to this lesson
Antonio Romano
Eduardo Salierno
Eduardo Salierno
Eduardo Salierno
    •  Lesson n. 8: Naming  Go to this lesson
Antonio Romano
Antonio Romano
    •  Lesson n. 10: Tipografia  Go to this lesson
Antonio Romano
Antonio Romano
Antonio Romano
Antonio Romano
Antonio Romano
Antonio Romano
Eduardo Salierno
Eduardo Salierno
Antonio Romano