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The course starts with an introduction to marketing principles. The student will develop a solid working knowledge of the essentials of marketing management, marketing information, research and understanding the target market, the marketing mix, and marketing in special fields (such as international or sustainable marketing). Then the course is focused on planning, tools and the communication mix of tourism marketing. |
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Non vi sono propedeuticità formali ma il marketing è una disciplina le cui strumentazioni ed impostazioni strategiche sono meglio recepite dai discenti che hanno già dimestichezza con il Diritto pubblico e la Legislazione del turismo (per quanto concerne gli Organi dell'apparato turistico pubblico ed il loro funzionamento) e con le tecniche economiche che si occupano delle funzioni e della direzione delle imprese agenziali e di quelle ricettive. |
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This course is designed to provide the student with a broad introduction to tourism marketing concepts, how these concepts fit within the overall strategy of a firm or a tourist facility, and how they influence management and decision making. The practice of marketing is diagnostic, strategic and tactical. |
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These are the six main argument of the course : 1) Marketing diagnostic phase 2) Marketing strategic phase 3) Marketing tactical phase 4) Tourism marketing planning 5) Tourism marketing tools 6) Tourism marketing communication mix |
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Marketing del turismo, Kotler Philip; Bowen John T.; Makens James C. ed. Pearson |
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The tests placed at the end of some videolessons are divided into 3 open-ended questions and may be useful to the student as a path of self-learning. |
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Professor/Tutor responsible for teaching
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Carlo Alberto Pratesi
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Carlo Alberto Pratesi
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Carlo Alberto Pratesi
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Carlo Alberto Pratesi
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Carlo Alberto Pratesi
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Carlo Alberto Pratesi
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Carlo Alberto Pratesi
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Carlo Alberto Pratesi
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Carlo Alberto Pratesi
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Carlo Alberto Pratesi
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Carlo Alberto Pratesi
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Carlo Alberto Pratesi
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Carlo Alberto Pratesi
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Carlo Alberto Pratesi
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Carlo Alberto Pratesi
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Carlo Alberto Pratesi
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Carlo Alberto Pratesi
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Carlo Alberto Pratesi
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Fabiola Sfodera
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Fabiola Sfodera
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Fabiola Sfodera
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Fabiola Sfodera
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Fabiola Sfodera
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Fabiola Sfodera
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Carlo Alberto Pratesi
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Carlo Alberto Pratesi
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Carlo Alberto Pratesi
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