In this module, we will explore the following learning outcomes:
Learning Outcome 1: Explain the importance of the separate marketing functions, the management of these functions, and how each function impacts on others internally and externally.
Learning Outcome 2: Assess the factors impacting on the application and adaptation of marketing principles across a wide range of markets.
Learning Outcome 3: Critically assess the role of marketing from a general management perspective.
Learning Outcome 4: Evaluate the necessity for the creation of marketing key performance indicators.
Learning Outcome 5: Develop a marketing strategy that is holistic in nature and internally congruent in terms of both conceptual and operational requirements of strategic marketing management in context.