Corso Vittorio Emanuele II, 39 - Roma 0669207671

Master in International Tourism, Hospitality and Event Management (Academic Year 2018/2019)

Tourism and Hospitality Business Strategy


Credits: 10
Content language:English
Course description

This module considers the strategic options, issues and challenges facing the business leaders of Hospitality sector. It will focus on strategy formulation, planning, implementation and an evaluation of business impact in terms of strategic alignment. The module will present and evaluate a variety of analytical models, techniques and concepts, considering their utility and application to a range of contexts.

Prerequisites
No prerequisites needed.
Objectives

The aims of this module are to encourage students to:

  • Critically analyze the concept of strategy formulation and the strategic planning process.
  • Critically evaluate the interrelationship between strategic analysis, strategic choice, strategy implementation and the alignment of strategic plans.
  • Demonstrate analytical thinking and business communication skills.
Program

1 - Introduction to the hospitality industry

2 - Introduction to business strategies

3 - The internal business environment

4 - The external business environment

5 - Strategic planning process (1)

6 - Strategic planning process case studies (2)

7 - Strategic formulation

8 - Business unit level strategy

9 - Corporate level strategy

10 - Strategic Implementation (1)

11 - Strategic Implementation case studies (2)

12 - Leadership

13 - Managing Change

14 - Organization Culture

15 - Strategic Evaluation
Book
All didactic material is located in the Books and Articles section of the Module.
Exercises
By the end of the Module you have to submit an assignment essay on a topic that will be presented to you during the study of the Module.
Professor/Tutor responsible for teaching
Professor not available
Video professors
List of lessons
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    •  Lesson n. 12: LEADERSHIP  Go to this lesson
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