Master in International Tourism, Hospitality and Event Management (Academic Year 2018/2019)

The aims of this module are to encourage students to:

• Critically analyze the concept of strategy formulation and the strategic planning process.
• Critically evaluate the interrelationship between strategic analysis, strategic choice, strategy implementation and the alignment of strategic plans.
• Demonstrate analytical thinking and business communication skills.

1 - Introduction to the hospitality industry

2 - Introduction to business strategies

3 - The internal business environment

4 - The external business environment

5 - Strategic planning process (1)

6 - Strategic planning process case studies (2)

7 - Strategic formulation

8 - Business unit level strategy

9 - Corporate level strategy

10 - Strategic Implementation (1)

11 - Strategic Implementation case studies (2)

12 - Leadership

13 - Managing Change

14 - Organization Culture