Corso Vittorio Emanuele II, 39 - Roma 0669207671

Master in International Tourism, Hospitality and Event Management (Academic Year 2018/2019)

Event Management Strategies and Contemporary Issues


Credits: 10
Content language:English
Course description

This module provides students with an in-depth understanding of the key principles of events management and the specialist skills required for a range of different roles.

Additionally, this unit is concerned with the application of management practice in event management to the creation and development of events. The module looks at the interesting and exciting challenges of working with stakeholders and the vital event management skills required by the events industry.

Prerequisites
No prerequisites needed.
Objectives

The aims of this module are to encourage students to:

 

  • Demonstrate a clear understanding of the different approaches to, and dimensions of organizing and managing events in different settings
  • Critically assess the use of different methods, techniques and data for evaluating the various types of impact of events.
  • Relate debates about (event) management to wider trends in economy, society and culture, including the changing role of (consumer) services and the creative industries within them.
  • Articulate and communicate effectively, the issues and tensions associated with translating the principles, theories and concepts of events into practice.
Program
  1. Introduction: Types of events
  2. Event Management Strategies
  3. Perspectives on Events
  4. Strategic Planning of Events
  5. Marketing of events
  6. Media and communication management
  7. Financial Management of Events
  8. Human Resource Management of events
  9. Sustainable Development of events
  10. Event Operations
  11. Sponsorship of Events
  12. Risk Management of events
  13. Project Management Tools of events
  14. Event Concepts
Book
All didactic material is located in the Books and Articles section of the Module.
Exercises
By the end of the Module you have to submit an assignment essay on a topic that will be presented to you during the study of the Module.
Professor/Tutor responsible for teaching
Professor not available
Video professors
Prof. Kyriakos Kouveliotis - Professor of Leadership and International Relations
List of lessons
Kyriakos Kouveliotis
Kyriakos Kouveliotis
Kyriakos Kouveliotis
Kyriakos Kouveliotis
Kyriakos Kouveliotis
Kyriakos Kouveliotis
Kyriakos Kouveliotis
Kyriakos Kouveliotis
Kyriakos Kouveliotis
Kyriakos Kouveliotis
Kyriakos Kouveliotis
Kyriakos Kouveliotis
Kyriakos Kouveliotis
Kyriakos Kouveliotis