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Master in International Tourism, Hospitality and Event Management (Anno Accademico 2019/2020)

Entrepreneurship in Tourism and Events


CFU: 10
Lingua contenuti:Inglese
Descrizione dell'insegnamento

This module provides students with a practical opportunity to apply concepts of modern entrepreneurship and integrate knowledge learnt during the course and enables them to think more strategically when faced with the challenges of bringing new ideas to the tourism market. It explores how an organisation can encourage innovation and entrepreneurship and the processes used to manage enterprise.  Students are given the opportunity to explore their entrepreneurial skills by researching their own ideas – a product or service – and producing a business proposal for their chosen venture.       

 

Additionally, entrepreneurship module provide students with a deep understanding of the definition and scope of entrepreneurship and an understanding of the enablers and barriers to business start-up. Examples of entrepreneurs and start-up organisations will be discussed and students will be expected to draw on local, personal and general knowledge together with their learning to be able to identify the characteristics of entrepreneurial ventures.

Scopi

The aims of this module are to encourage students to:

 

  • Critically examine the concepts of entrepreneurship and enterprise within hospitality context.
  • Formulate their own concepts/ideas for start-ups, develop their entrepreneurial skills by developing creativity and critical thinking, problem solving and decision-making.
  • Apply theories and practice through the development of a business proposal. 
Docente/Tutor Responsabile insegnamento
Kyriakos Kouveliotis
Elenco delle lezioni
Christos Lemonakis
Christos Lemonakis
Christos Lemonakis
Christos Lemonakis
Christos Lemonakis
Christos Lemonakis
Christos Lemonakis
    •  Lezione n. 8: FRANCHISING  Vai alla lezione
Christos Lemonakis
Christos Lemonakis
Christos Lemonakis
Christos Lemonakis
Christos Lemonakis
Christos Lemonakis
Christos Lemonakis
Christos Lemonakis