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Master in Strategic Marketing (Anno Accademico 2019/2020)

Strategic Marketing Management

Filtra per anno accademico:

Lezione n.1: Planning, Implementation, and Monitoring - Bibliography_Les.1 (A.A. 2018/2019) Bibliography_Les 1
Lezione n.2: Competitive Market Analysis - Bibliography_Les.2 (A.A. 2018/2019) Bibliography_Les 2
Lezione n.3: Identifying Current and Future Competitive Positions - Bibliography_Les.3 (A.A. 2018/2019) Bibliography_Les 3
Lezione n.4: Developing Competitive Positioning Strategies and Managing Marketing Functions - Bibliography_Les.4 (A.A. 2018/2019) Bibliography_Les 4
Lezione n.5: Implementation of the marketing Strategy and the Associated Challenges - Bibliography_Les.5 (A.A. 2018/2019) Bibliography_Les 5