جهات الاتصال

مجتمع

ابحث

GR | عربي | FR | EN | IT

Corso Vittorio Emanuele II, 39 - Roma 0669207671

جهات الاتصال

مجتمع

GR | عربي | FR | EN | IT

Master in International Tourism, Hospitality and Event Management (السنة الدراسية 2019/2020)

Strategic Approach in Marketing Planning for Hospitality

CFU: 10

لغة المحتوى:إنجليزي

وصف المادة

to be completed

أهداف المادة

to be completed

مشرف / أستاذ المسؤول عن المادة

Kyriakos Kouveliotis

لائحة دروس الفيديو

• درس رقم 1: DISRUPTIVE TRENDS IN THE HOSPITALITY AND TOURISM SECTOR		Anastasios Fountis
• درس رقم 2: UNDERSTAND THE IMPORTANCE OF THE SYSTEMATIC LINKS BETWEEN DEMAND AND SUPPLY IN THE HOSPITALITY AND TOURISM SECTOR		Anastasios Fountis
• درس رقم 3: THE DISTANCE DECAY CURVE		Anastasios Fountis
• درس رقم 4: THE 7P's AND THE 4C's		Anastasios Fountis
• درس رقم 5: THE MARKETING MIX IN HOSPITALITY AND TOURISM		Anastasios Fountis
• درس رقم 6: PRODUCT FORMULATION AND COMPONENTS OF PRODUCTS		Anastasios Fountis
• درس رقم 7: PLANNING MARKETING STRATEGY AND HIERARCHY OF OBJECTIVES		Anastasios Fountis
• درس رقم 8: ANALYTICAL TOOLS FOR HOSPITALITY AND TOURISM AND WHY SOME ARE NOT APPLICABLE		Anastasios Fountis
• درس رقم 9: SCENARIO PLANNING FOR BUSINESS STRATEGY AND THE INFLUENCE OF RESOURCE BASED VIEW		Anastasios Fountis
• درس رقم 10: APPLICATION OF THE BUSINESS MODEL CANVAS AND DEVELOPMENT OF THE STRATEGIC POSITION STATEMENT		Anastasios Fountis
• درس رقم 11: THE MARKETING PLANNING PROCESS AND TACTICAL MARKETING PLANNING PROCESS IN HOSPITALITY AND TOURISM		Anastasios Fountis
• درس رقم 12: TYPOLOGIES, SEGMENTATION , DIGITAL SEGMENTATION AND GEO-DEMOGRAPHIC PROFILING		Anastasios Fountis
• درس رقم 13: COMMUNICATION STRATEGIES, BRANDING AND BRAND IMAGE IN THE HOSPITALITY AND TOURISM		Anastasios Fountis
• درس رقم 14: ADVERTISING AND MEDIA PLANNING FOR HOSPITALITY AND TOURISM		Anastasios Fountis
• درس رقم 15: PUBLICITY, PROMOTIONS AND CRISIS MANAGEMENT		Anastasios Fountis