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Course description |
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The course is intended to provide the students with the skills and tools to understand the dynamics of innovation and to define a successful innovation strategy. |
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Prerequisites |
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Basic knowledge of business and management. |
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Objectives |
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The course aims at providing the necessary knowledge, competences and tools to tackle the main innovation issues at stake today. The program is designed to place students at the center of innovation field whose challenging topics are directed toward the stimulus of original thinking and creativity, together with building rigorous and solid capabilities for developing ideas and bringing them to the propose a proactive approach. |
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Program |
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In this course, the management of innovation is treated as a strategic process to be developed in three steps: 1) analysis of the competitive dynamics of the market, 2) formulation of a strategy, 3) implementation of the selected strategy. The first part of the course is dedicated to explain the dynamics of innovation. The second part of the course does analyze the process for defining a strategy and for developing a strategy of innovation; also, collaborative strategies of innovation and mechanisms for the protection of property rights are examined. The third part of the course deals with the implementation process of the innovation strategy and its implications; in particular, the attention of the students will be driven to the management of the development process of new products, to the creation and the management of development teams and to the definition of marketing strategies of innovation. |
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Book |
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Melissa A. Schilling, Strategic Management of Technological Innovation, McGraw-Hill, 2013 |
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Exercises |
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The tutorials are organized with a case study approach; the case study exercise is a realistic simulation of the type of business or strategic problem that students are likely to encounter from a strategic perspective. Typical competencies assessed in the case study are: analytical thinking, innovation management, decisiveness and judgement. The case study questions are used to test candidates' analytical skills, creativity and problem solving ability. They are also used to test candidates understanding of basic commercial principles and ability to interpret data from tables and charts. They can also be used to give candidates a sense of the type of work they will be doing at a firm |
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Professor/Tutor responsible for teaching
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Eleonora Veglianti
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Video professors |
Prof.
Federico Carli
- Libera Università Internazionale degli Studi Sociali LUISS "Guido Carli" (Roma - Italia)
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List of lessons |
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Federico Carli
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Federico Carli
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Federico Carli
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Federico Carli
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Federico Carli
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Federico Carli
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Federico Carli
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Federico Carli
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Federico Carli
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Federico Carli
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Federico Carli
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Federico Carli
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Federico Carli
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Federico Carli
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Federico Carli
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