Corso Vittorio Emanuele II, 39 - Roma 0669207671

Communication Sciences (Academic Year 2023/2024) - Digital Corporate Communication

Introduction to marketing


Credits: 8
Content language:Italian
Course description

The course is an introduction to marketing principles. The student will develop a solid working knowledge of the essentials of marketing management, marketing information, research and understanding the target market, the marketing mix

Prerequisites

None

Objectives

This course is designed to provide the student with a broad introduction to marketing concepts, how these concepts fit within the overall strategy of a firm, and how they influence management and decision making. The practice of marketing is diagnostic, strategic and tactical.

Program

These are the three main argument of the course :

1) Marketing diagnostic phase

2) Marketing strategic phase

3) Marketing tactical phase

Book

Peter, Donelly, Pratesi (2017), Marketing, Mac Graw Hill

Exercises

The tests placed at the end of some videolessons are divided into 3 open-ended questions and may be useful to the student as a path of self-learning.

Professor/Tutor responsible for teaching
Chiara Fisichella
List of lessons
Carlo Alberto Pratesi
Carlo Alberto Pratesi
Carlo Alberto Pratesi
    •  Lesson n. 4: Segmentazione  Go to this lesson
Carlo Alberto Pratesi
Carlo Alberto Pratesi
Carlo Alberto Pratesi
Carlo Alberto Pratesi
Carlo Alberto Pratesi
Carlo Alberto Pratesi
Carlo Alberto Pratesi
Carlo Alberto Pratesi
Carlo Alberto Pratesi
Carlo Alberto Pratesi
    •  Lesson n. 14: Il prezzo  Go to this lesson
Carlo Alberto Pratesi
Carlo Alberto Pratesi