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Master in Strategic Marketing (Academic Year 2019/2020)

Strategic Marketing Management



Exercises

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Lesson n.1: Planning, Implementation, and Monitoring

n. 1.1 -
Exercises_Les.1  (A.Y. 2018/2019)
Exercises_Les 1
Lesson n.2: Competitive Market Analysis

n. 2.1 -
Exercises_Les.2  (A.Y. 2018/2019)
Exercises_Les 2
Lesson n.3: Identifying Current and Future Competitive Positions

n. 3.1 -
Exercises_Les.3  (A.Y. 2018/2019)
Exercises_Les 3
Lesson n.4: Developing Competitive Positioning Strategies and Managing Marketing Functions

n. 4.1 -
Exercises_Les.4  (A.Y. 2018/2019)
Exercises_Les 4
Lesson n.5: Implementation of the marketing Strategy and the Associated Challenges

n. 5.1 -
Exercises_Les.5  (A.Y. 2018/2019)
Exercises_Les 5