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Specific objectives of the course
This Master’s degree is tailored to develop management and leadership competencies especially for the tourism, hospitality and event sectors. Students will acquire the most relevant and up-to-date skills and know-how to increase their employability and boost their career, enabling them to move on to more senior positions in their field of choice.
Learning Outcomes
Graduates will be able to:
- Show in-depth knowledge of issues related to managing international tourism, hospitality and event businesses;
- Develop senior management strategic skills;
- Develop original approaches to manage tourism, hospitality and event organizations;
- Understand ethical management in tourism, hospitality and event industries;
- Develop individual learning, communication, time management and team dynamics skills;
- Demonstrate the ability to conduct self-managed research and develop a research methodology;
- Demonstrate the ability to identify an issue, critically assess the material and draw logical conclusions and recommendations.
Modules
- Tourism and Hospitality Business Strategy
- Strategic Approach in Marketing Planning for Hospitality
- Hospitality Operations Management
- Cross-Cultural Management
- Event Management Strategies and Contemporary Issues
- International Project Management
- Entrepreneurship in Tourism and Events
- Business Decision Making for the Hospitality Industry
- Research Methods and Dissertation
The Master’s course lasts one and a half academic year corresponding to 90 ECTS credits structured in videolessons, seminars, exercises, conferences, tutoring activities, research activities and training periods. The Master’s course includes nine modules including a research dissertation.