Corso Vittorio Emanuele II, 39 - Roma 0669207671

Master in International Tourism, Hospitality and Event Management (Academic Year 2023/2024)

Tourism and Hospitality Business Strategy


CFU: 10
Langue du contenu:Anglais
Description du cours

This module considers the strategic options, issues and challenges facing the business leaders of Hospitality sector. It will focus on strategy formulation, planning, implementation and an evaluation of business impact in terms of strategic alignment. The module will present and evaluate a variety of analytical models, techniques and concepts, considering their utility and application to a range of contexts.

Objectifs

The aims of this module are to encourage students to:

  • Critically analyse the concept of strategy formulation and the strategic planning process.
  • Critically evaluate the interrelationship between strategic analysis, strategic choice, strategy implementation and the alignment of strategic plans.
  • Demonstrate analytical thinking and business communication skills.
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    •  Leçon n. 12: LEADERSHIP  Go to this lesson
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