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This module considers the strategic options, issues and challenges facing the business leaders of Hospitality sector. It will focus on strategy formulation, planning, implementation and an evaluation of business impact in terms of strategic alignment. The module will present and evaluate a variety of analytical models, techniques and concepts, considering their utility and application to a range of contexts. |
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The aims of this module are to encourage students to:
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Critically analyse the concept of strategy formulation and the strategic planning process.
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Critically evaluate the interrelationship between strategic analysis, strategic choice, strategy implementation and the alignment of strategic plans.
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Demonstrate analytical thinking and business communication skills.
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Professeur/Tuteur responsable enseignement
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