|
Leçon n. 1: Planning, Implementation, and Monitoring
|
|
Roger Bradburn
|
|
Leçon n. 2: Competitive Market Analysis
|
|
Roger Bradburn
|
|
Leçon n. 3: Identifying Current and Future Competitive Positions
|
|
Roger Bradburn
|
|
Leçon n. 4: Developing Competitive Positioning Strategies and Managing Marketing Functions
|
|
Roger Bradburn
|
|
Leçon n. 5: Implementation of the marketing Strategy and the Associated Challenges
|
|
Roger Bradburn
|