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Master in Strategic Marketing (Academic Year 2019/2020)

Strategic Marketing Management

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Leçon n.1: Planning, Implementation, and Monitoring - Bibliography_Les.1 (A.Y. 2018/2019) Bibliography_Les 1
Leçon n.2: Competitive Market Analysis - Bibliography_Les.2 (A.Y. 2018/2019) Bibliography_Les 2
Leçon n.3: Identifying Current and Future Competitive Positions - Bibliography_Les.3 (A.Y. 2018/2019) Bibliography_Les 3
Leçon n.4: Developing Competitive Positioning Strategies and Managing Marketing Functions - Bibliography_Les.4 (A.Y. 2018/2019) Bibliography_Les 4
Leçon n.5: Implementation of the marketing Strategy and the Associated Challenges - Bibliography_Les.5 (A.Y. 2018/2019) Bibliography_Les 5