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Corso Vittorio Emanuele II, 39 - Roma 0669207671

Contatti

Community

IT | EN | FR | عربي | GR

Master in International Tourism, Hospitality and Event Management (Anno Accademico 2019/2020)

Strategic Approach in Marketing Planning for Hospitality

CFU: 10

Lingua contenuti:Inglese

Descrizione dell'insegnamento

to be completed

Scopi

to be completed

Docente/Tutor Responsabile insegnamento

Kyriakos Kouveliotis

Elenco delle lezioni

• Lezione n. 1: DISRUPTIVE TRENDS IN THE HOSPITALITY AND TOURISM SECTOR		Anastasios Fountis
• Lezione n. 2: UNDERSTAND THE IMPORTANCE OF THE SYSTEMATIC LINKS BETWEEN DEMAND AND SUPPLY IN THE HOSPITALITY AND TOURISM SECTOR		Anastasios Fountis
• Lezione n. 3: THE DISTANCE DECAY CURVE		Anastasios Fountis
• Lezione n. 4: THE 7P's AND THE 4C's		Anastasios Fountis
• Lezione n. 5: THE MARKETING MIX IN HOSPITALITY AND TOURISM		Anastasios Fountis
• Lezione n. 6: PRODUCT FORMULATION AND COMPONENTS OF PRODUCTS		Anastasios Fountis
• Lezione n. 7: PLANNING MARKETING STRATEGY AND HIERARCHY OF OBJECTIVES		Anastasios Fountis
• Lezione n. 8: ANALYTICAL TOOLS FOR HOSPITALITY AND TOURISM AND WHY SOME ARE NOT APPLICABLE		Anastasios Fountis
• Lezione n. 9: SCENARIO PLANNING FOR BUSINESS STRATEGY AND THE INFLUENCE OF RESOURCE BASED VIEW		Anastasios Fountis
• Lezione n. 10: APPLICATION OF THE BUSINESS MODEL CANVAS AND DEVELOPMENT OF THE STRATEGIC POSITION STATEMENT		Anastasios Fountis
• Lezione n. 11: THE MARKETING PLANNING PROCESS AND TACTICAL MARKETING PLANNING PROCESS IN HOSPITALITY AND TOURISM		Anastasios Fountis
• Lezione n. 12: TYPOLOGIES, SEGMENTATION , DIGITAL SEGMENTATION AND GEO-DEMOGRAPHIC PROFILING		Anastasios Fountis
• Lezione n. 13: COMMUNICATION STRATEGIES, BRANDING AND BRAND IMAGE IN THE HOSPITALITY AND TOURISM		Anastasios Fountis
• Lezione n. 14: ADVERTISING AND MEDIA PLANNING FOR HOSPITALITY AND TOURISM		Anastasios Fountis
• Lezione n. 15: PUBLICITY, PROMOTIONS AND CRISIS MANAGEMENT		Anastasios Fountis